Microlearning has become an increasingly popular way for organisations to deliver training, whether it is internally to its employees or externally to its market. One of the key components of successful microlearning delivery is the use of interactive video on mobile phones, which has become an increasingly popular medium for delivering microlearning content to learners. Interactive video is also a powerful tool that can be used to provide engaging, personalised learning experiences.
Interactive video has many advantages over traditional learning methods. It allows viewer to control the pace and direction of their learning, as well as providing feedback on their performance and progress. It also encourages the viewer to engage with content, as they can interact with elements within the video, such as quizzes, buttons, and other gamified features.
Interactive video can also be used to break down complex topics into smaller, more manageable chunks that can be consumed quickly and easily. It can also be used to introduce new concepts and reinforce existing knowledge, which makes it an ideal tool for delivering microlearning content.
Interactive video can also be used to provide an immersive learning experience. Viewers can be taken on a journey through the video, with interactive elements that provided a unique user experience. By providing an engaging and interactive experience, viewers are more likely to remember and retain the information that is being presented.
Some of the benefits of using interactive video for microlearning on mobile phones include:
- Higher learner engagement rates as it helps viewers stay more focused and engaged with the content resulting in a better understanding of the learning outcomes.
- Increased accessibility to the microlearning content, as mobile phones are becoming increasingly ubiquitous, making it easy for viewers to access microlearning content anytime, anywhere.
- Increased flexibility as interactive video is a flexible medium, allowing viewers to interact with the content in a variety of ways. This can help viewers to learn in a way that is more suited to their individual learning style.
A great example of a microlearning campaign on mobile phone is the Sectional Title Course that we produced for one of our home loan financing clients to assist them in educating their future home loan customers on sectional title ownership. The course was setup using CometClips’ auto-registration system which allows their customers to register for the course and then participate at their own pace with the ability to login and log-out without having to cover material already viewed, as well as receiving a certificate upon completion of the course.
A demo version of this course can be accessed using the QR code below (which can be scanned with your mobile phone):
Alternatively click on the following link: https://interactivevideo.cometclips.com/course_dev/edufrm1/847
Make your brand come alive by creating interactive content. CometClips will help you elevate your next microlearning campaign. Send us an email on firstname.lastname@example.org or sign up on our contact page to start your interactive journey!