Interactive Video Marketing in the Retail Space
Every now and then we like to think about fun and exciting ways to use CometClips for clients. Do you have retail industry clients, looking for new ways to generate sales, time spent in store and educating customers about new products?
Interactive Video Marketing is the latest in experiential advertising. Instead of a video, CometClips offers short videos with in-video interactions (not buttons at the bottom, or a call-to-action link at the end of a video).
Types of in-video interactive engagements are branching, multiple choice questions, floating buttons.
Other exciting in-video interactions include: Contact information capture, pause and the viewer uploads a photo and document downloads.
There are even more options, such as social media sharing to multiple platforms, free questions, drop down select buttons, links to shopping pages, app downloads and much more.
And… every in-video interaction is tracked per viewer and can be viewed on your data dashboard.
All interactions create data per viewer which you can analyse for insights.
Interactive Video Story Board
So… Here is a story board for the retail industry using in-video interactions. A great way to link the physical shopping experience with the experience of digital video.
Using video to educate and interactive pauses to collect valuable customer data and create an experience for the customer – CometClips will drive your marketing campaigns to new heights.
If you are interested in trying out CometClips please drop us a line. We would love to have a conversation about how we can help you.